ESPN’s industry-leading college basketball coverage will have not only the best teams, matchups and experienced commentators this season, but a whole new look. The 2017 Armed Forces Classic on Friday, Nov. 10 (6 p.m., ESPN) will mark the unveiling of a brand new graphics package.
“We took a hard look at what college basketball is,†said Dale Harney, ESPN senior designer in Motion Graphics. “The fans, the mascots, tribalism, the frenzy, handcrafted signs and face paint – we wanted to mirror all of that in an authentic way and embody everything about the sport. It allowed the entire team creative freedom to enter a space that isn’t often explored in sports broadcasting.â€
Linda Schulz, ESPN coordinating producer for college basketball, also played an integral part in the planning and execution of this project, leading to a new and innovative way for fans to watch their favorite teams and games.
“The innovations aren’t seen just within on-screen look,†she said. “It goes beyond that, by finding new ways to story tell during a game.â€
ESPN Creative Services produced the video.
