Go behind the scenes of the 2017 ESPN Upfront

NEW YORK - Earlier this morning, ESPN held its annual Upfront presentation to advertisers at the Minskoff Theatre. As soon as the doors opened at 8:15 a.m., the theatre was filled with industry colleagues looking forward to the start of ESPNâ€™s selling season. Front Row was on site at the presentation that showcased new programming announcements; appearances by ESPN talent across television, radio and digital platforms; mascots and cheerleaders from both college and professional teams; and surprise guests including tennis great Serena Williams, retired NBA All-Star Paul Pierce, singer Kelly Rowland and 76ers center Joel Embiid. Check out the â€œInstagram Storyâ€ video above that captured highlights from the event and enjoy the ESPN Images' photo gallery that follows. Kristie Adler and Angela Yang produced the video. Angela Yang contributed to this post. ESPN President John Skipper addresses the Upfront audience. ESPN SVP, Global Data Officer and Ad Platforms, Vikram Somaya presents. ESPN Radio's Mike Greenberg welcomes tennis great and mother to be Serena Williams. Members of ESPN's deep roster of college football and NFL talent gather. SC anchor Scott Van Pelt (R) interviews retired NBA great Paul "The Truth" Pierce. SC anchor Kenny Mayne knows how to make an entrance. (L-R) Singer Kelly Rowland joins SC6 co-hosts Michael Smith and Jemele Hill as well as NBA star Joel Embiid. NaciÃ³n ESPN co-host, ESPN Radio host Jorge Sedano (L) and NaciÃ³n ESPN co-host, ESPN and ESPN Deportes commentator Marly Rivera present.

(L-R) Singer Kelly Rowland joins SC6 co-hosts Michael Smith and Jemele Hill as well as NBA star Joel Embiid.

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